Reigning Ironman World Champion Anne Haug joins the HUUB stable of athletes in a bid to go even faster across swim, bike and run.

HUUB continues to expand its family of top pro triathletes with the addition of 2019 Ironman World Champion Anne Haug, who will be able to rely on all the British brand’s expertise across every discipline.

It’s a relationship that’s already borne fruit, with Haug’s continued improvements on the swim, bike and run seeing her take victory at Challenge St Polten last weekend. The German star was fifth out the water, put in the day’s second-fastest bike split and ran away to a down-to-the-wire victory in an astonishing 1:14:07 half marathon.

Anne Haug St Polten
Anne Haug won Challenge St Polten in her new HUUB gear. (Photo: HUUB)

“Anne approached us quite simply to ‘make her faster’!” says HUUB’s CEO, Dean Jackson. “She knew she had time to gain, there were gains to be had both in the water and on the land, and she wanted the fastest and the best… And that was HUUB!”

The brand’s holistic approach includes a team of specialists across all the disciplines known as the ‘Fellowship of Speed’. Hydrodynamics expert Profession Huub Toussaint and swim-stroke guru Paul Newsome from Swimsmooth lead on helping Haug improve in the water while Dan Bigham will lend his expertise on cycling aerodynamics to help Haug go even faster on two wheels. Of course, Haug will also benefit from the latest hydrodynamic and aerodynamic wetsuits and tri suits.

“I’m super excited to be part of the HUUB family of athletes from now on, and I have never met a company as focused on its desire to make me more successful and faster in clothing and swimwear,” said Haug. “The company’s unique network of specialists from the ‘Fellowship of Speed’ enables me to take my performance to the next step.

“I just found some significant gains!”

Anne Haug

“Recent aerodynamic tests of the new Anemoi Tri Suit in the wind tunnel have already shown great results, and I am delighted to be the lowest bike and rider CDA combination at the wind-tunnel in Immenstaad am Bodensee, Germany. I just found some significant gains!”

Dean Jackson added, “Anne is a truly incredible and most admired triathlete, and her win in Kona showed the level of athlete she is. This is combined with an open and honest partnership of benefit to all, not a relationship of financial gain, but a relationship of speed. It is about working together to make her faster.”

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